ASK
Give college students a reason to choose Command Strips over nails, tape, and other ways of decorating their space.
INSIGHT
What college students put on their walls is more than decoration. It reflects their interests, memories, phases, and the different versions of who they are.
CONCEPT
Command Strips give college students the freedom to hang what feels like them.
COLLABORATOR
Cadence Ast
Command Strips
College is a time of constantly discovering new sides of yourself. These magazine placements connect that evolving identity with the freedom to personalize without damaging your space.
A college room is one of the first spaces students get to make completely their own. This ad positions Command as a way to turn a temporary space into a personal one.
A transit shelter reaches the audience between campus and home with the literal idea that Command supports the pieces that make up who you are.
Giving away Command Strips on campus bulletin boards turns product sampling into an immediate opportunity for self-expression.
Placed near campus and student housing, this digital billboard rotates through distinct aesthetics to reflect the different interests and styles students use to define themselves, positioning Command as a tool for putting that identity on display.
Included with campus dining and nearby takeout orders, each cookie pairs a Command Strip with a personalized message inspired by the interests, memories, and quirks students put on their walls.